Automatic belt-operated machine for the controlled firebranding of hams and similar products such as speck, bacon, etc., with single branding mechanism at the bottom. A versatile system enables the user to brand the product (rear) using one or more logos that do not fade over time and ensure product traceability. The machine adjusts to the needs of individual companies by customizing various different brands and wordings, both at the delivery stage (fresh product) and at the shipping stage (cured product).